POP Superstar Rihanna is back in the spotlight as the face of her latest collection, the new Fenty x Puma SS17 campaign. 

The advertisements were shot by Luigi & Iango, featuring black and white portraits, Rihanna rocks an embroidered beanie and arm warmers. For another, she flaunts an elaborate hand tattoo along with a metallic beanie. And in another, Rihanna sports a necklace baring the Fenty logo. The last includes the 29-year-old beauty showing off her almond shaped eyes while covering up in a scarf.