Moschino Spring/Summer 18 Menswear and Women's Resort Collection show held at Milk Studios on June 8, 2017 in Hollywood, California. 

For his Moschino resort 2018 and men’s spring 2018 collections, which he showed together in Los Angeles for the second year in a row, Jeremy Scott went on a Wild West road trip to celebrate symbols of Americana.

Speaking before the show, Scott explained that he’d premised his collections on the idea of a road trip from L.A. to Las Vegas—two cities for dreamers, as he pointed out, with a lot of empty highway in between.

“I was thinking hot rods and dusty roads from L.A. to Las Vegas and that Route 66 life, like the boneyards with all the old neon signs and pin-up girls and Playboy bunnies and these archetypes of Americana,” he said. “I’m feeling a little nostalgic about America. Is our America being lost by some psychopath?”

Article from WWD 

Images from Vogue

From Betty Grable to Cher to the Marlboro Man, Scott referenced a cast of familiar characters in some of his time-worn — and some new — silhouettes.



The show opened with a sheer pink silk creponne dress appliquéd with strategically placed, hand-drawn images of vintage pin-up girls. The Thirties silhouette and the sweetly feminine motifs felt new for Moschino, which in recent seasons has embraced in-your-face takes on Hershey bars and McDonald’s fries, or more pop-tastic riffs on Barbie. 

The playful cast of models, from Miranda Kerr and Jessica Miller to Hailey Baldwin and Presley Gerber (who just graduated from high school earlier that day), also added to the infectious vibe.
The front row included many of Scott’s loyal Hollywood following — Dita Von Teese, Vanessa Hudgens, Tracee Ellis Ross, China Chow and musicians Charli XCX and Fergie.

Soundtrack:

Artist: Tobias Bernstrup
Title: 27 (Laser Mix)
Label: Dark Entries

Artist: Zwischenfall
Title: Sandy Eyes
Label: Dark Entries

Artist: Phil Gerus
Title: Ohashi Sky Garden (Richard Sen Remix)
Label: Public Release