The Erdem x H&M fashion show may have walked in LA last week, but this past Tuesday, Vogue and GQ with H&M celebrated the debut of the collaboration’s film, 'The Secret Life of Flowers', directed by visionary Baz Luhrmann, in the retailer’s Fifth Ave Flagship store with Erdem Moralıoğlu himself. 

 

The film is an intimate view of the collection, with pieces for both men and women, set to a romantic soundtrack created by the up and coming British artist, Years and Years.

Spread over three floors, influencers, editors and the fashion industry’s elite gazed at the big screen and were then able to pre-shop the collection while listening to the featured musical artist as well as it DJ duo, Simi Haze. Guests enjoyed custom tea-infused cocktails, danced and snapped endless photos of the beautiful collection that mirrored the transformed flagship store—a true floral oasis, making the experience no less than magical.

from vogue.com

The film can be viewed on Vogue.com and you can shop the collection online and in select stores November 2.

Erdem x H&M Collection

 

Erdem x H&M Ads Campaign

Photographer | Michal Pudelka
Director | Baz Luhrmann
Actors | Tom Rhys Harries, Hero Fiennes Tiffin, Harriet Walter, Ruby Dagnall
Models | Fernando Cabral, Grace Hartzel, Imaan Hammam, Luca Lemaire, Neels Visser, Saskia de Brauw, & Tony Ward
Music | Hypnotised by Years & Years